Manufacturing Tech Australia Podcast | Shane Williams & Paul Mason
APPEX 2027 — Manufacturing Tech Australia | Official Podcast Media Partner
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🎙 APPEX 2027 — Early bird spots now open! $3,900 + GST. 30 minutes at your stand. We handle everything. Limited slots. See the offer →

🎙 Official Podcast Media Partner · APPEX 2027

Australia's Biggest Processing & Packaging Show — we're going to APPEX

Manufacturing Tech Australia is the official podcast media partner of APPEX 2027 — the Australasian Processing & Packaging Expo at Melbourne Convention and Exhibition Centre, 16–19 March 2027. Shane Williams and Paul Mason will be on the show floor capturing exclusive interviews with the companies driving the future of processing and packaging in Australia.

📅 16–19 March 2027 Melbourne Convention & Exhibition Centre
19K+
Podcast Plays
26K+
LinkedIn Reach
10K+
YouTube Views
30min
Avg. Listen Time
APPEX 2024 show floor — processing and packaging machinery at Melbourne Convention Centre
APPEX 2024 show floor overview — hundreds of exhibitors across four days at MCEC Melbourne
Shane Williams with Trimatt exhibitors on the APPEX 2024 show floor
📦 About the Show

The must-attend event for processing & packaging

APPEX is Australia's leading triennial trade show for the processing and packaging industry — covering machinery, materials, IT & services, robotics, automation and everything in between. Owned by industry, for industry, through APPMA.

Held for the first time in Melbourne since its rebrand from Auspack, APPEX 2027 will bring together more than 400 exhibitors across four days of exhibition, networking, seminar sessions and the prestigious APPMA Awards of Excellence Gala.

10K+
Decision-makers
400+
Exhibitors
92%
Exhibitor satisfaction
76×
Avg. sales leads
📅
Dates
16–19 March 2027
📍
Venue
Melbourne Convention & Exhibition Centre (MCEC)
🏭
Industries
Food & beverage, dairy, meat, pharma, FMCG, logistics, robotics & automation
🎤
MTA Role
Official Podcast Media Partner — show-floor interviews, podcast recap, YouTube & social
📡
MTA Reach
25,000+ manufacturing professionals · 80+ episodes · 10+ countries
🔗
Official Show Site
🎙 Expo Interview Package — APPEX 2027

One package. Everything included. No add-ons.

Recorded at your stand at APPEX 2027, Melbourne. 30 minutes of your time — that's it. We handle everything else.

SAVE $1,000
Early Bird
$3,900
+ GST  $4,900

Locked-in rate. Deadline announced with the APPEX 2027 dates — book early to secure it.

Standard
$4,900
+ GST

Every inclusion below, at the standard rate once the early-bird window closes.

Everything you get
Your interview on the podcast
Recorded at your stand, hosted by Shane or Paul, published in MTA's APPEX 2027 episodes on Spotify, Apple Podcasts and every major platform.
Included
A dedicated YouTube video
Professionally edited with your footage and products woven in — live in MTA's video library for good.
Included
Post-show social promotion
LinkedIn posts across MTA's channels and both hosts' networks — with your links and calls to action included.
Included
Content you own, forever
Evergreen assets to embed on your site, run in campaigns and hand to your sales team.
Included
Bonus: pre-show promotion — book 90+ days out
Social content produced with you that points MTA's audience at your stand before doors open. Book inside 90 days and you still get every standard inclusion.
90-Day Bonus
How it works — we handle everything
1
Book your slot
Contact Paul to book your slot directly — first in, first served. Strictly limited.
2
30 minutes at your stand
A short planning call first, then Shane or Paul hosts at your stand with our camera and audio crew. You just bring a spokesperson.
3
We publish & promote
Your episode, YouTube video and social promotion delivered promptly after the show — then discovered for years.

"Their professionalism and enthusiasm created a dynamic atmosphere… firmly establishing the Manufacturing Tech Australia podcast as a leading voice in the industry."

Natalie Green — Event Program Manager, Hannover Fairs Australia

Strictly limited slots — allocated in order of booking. Early-bird rate ends when the deadline is announced with APPEX 2027 dates.
Contact us: [email protected]

🎯 Why Sponsor MTA at APPEX

Your brand in the conversation that matters

MTA isn't a generic B2B podcast. Our audience is the exact decision-maker community attending APPEX — operations leaders, plant managers, engineers and business owners actively looking to invest in processing and packaging technology.

🎯

46% manager level or above

Plant managers, operations leaders and technology buyers — 46% of MTA's LinkedIn following sits at manager level or above, including directors, VPs, CXOs and owners.

30 minutes average listen time

Across 99+ episodes, MTA's audience stays for the whole conversation. Comfortably enough for your full story to land end to end — not clipped.

📈

2× audience growth around shows

MTA's audience more than doubled in the 90 days around its CeMAT 2026 coverage. Show-floor content drives discovery that outlasts the event itself.

🔍

8,000+ Spotify impressions / 90 days

MTA's most-watched YouTube videos are all show-floor interviews. Add 8,000+ Spotify search and browse impressions and organic search traffic up 41% — your episode keeps surfacing.

🇦🇺

Nearly ¾ of listeners are Australian

26,000+ combined LinkedIn reach. Predominantly Australian, predominantly manufacturing. The same audience attending APPEX 2027.

🤝

We handle everything

We come to your stand with camera and audio crew, handle the editing and publishing. 30 minutes of your time at the show. That's all it takes.

🎬 5 APPEX 2024 Episodes

What MTA coverage looks like

We covered APPEX 2024 live from the MCEC show floor — five show-floor interviews published across podcast and YouTube. This is the quality and format your APPEX 2027 slot delivers.

Trimatt Systems on-demand printing solutions at APPEX 2024 Melbourne
APPEX 2024

Trimatt Systems — Innovative On-Demand Printing at APPEX 2024

Shane speaks with Mel from Trimatt about their innovative on-demand printing and labelling solutions for Australian manufacturers — reducing waste, improving flexibility and solving real packaging line problems.

Watch on YouTube →
Foodmach factory automation and connectivity solutions at APPEX 2024 Melbourne
APPEX 2024

Foodmach — Award-Winning Factory Automation & Connectivity

Chris from Foodmach on their award-winning solutions in factory automation and connectivity — helping Australian food and beverage manufacturers improve throughput, reduce downtime and get more from their existing assets.

Watch on YouTube →
Mark Dingley from Matthews on IDS Net manufacturing line integration at APPEX 2024 Melbourne
APPEX 2024

Matthews — Mark Dingley Introduces IDS Net for Manufacturing Line Integration

Mark Dingley from Matthews introduces IDS Net — a new approach to manufacturing line integration that connects coding, marking and labelling systems to deliver real-time data and traceability across the production floor.

Watch on YouTube →
Praveen from SICK Sensors on Industry 4.0 adoption at APPEX 2024 Melbourne
APPEX 2024

SICK — Praveen on Industry 4.0 Adoption at APPEX 2024

Praveen from SICK Sensors discusses Industry 4.0 adoption in Australian manufacturing — how smart sensing, connectivity and data are helping processing and packaging operations move toward fully integrated, intelligent production lines.

Watch on YouTube →
Insignia high-speed laser printing and scanning demonstration at APPEX 2024 Melbourne
APPEX 2024

Insignia — High-Speed Laser Printing & Scanning at APPEX 2024

Insignia showcases their high-speed laser printing and scanning technology live on the APPEX 2024 show floor — delivering precise, permanent coding and marking for packaging lines across food & beverage, pharma and FMCG.

Watch on YouTube →
❓ Frequently Asked Questions

APPEX 2027 FAQ

Common questions about APPEX 2027 and MTA's sponsorship packages.

What is APPEX 2027?

APPEX 2027 — the Australasian Processing and Packaging Expo — is Australia's leading trade show for the processing and packaging industry. It runs 16–19 March 2027 at the Melbourne Convention and Exhibition Centre (MCEC). The show attracts 10,000+ decision-makers and 400+ exhibitors across food & beverage, dairy, meat, pharma, FMCG, logistics, robotics and automation. Owned by APPMA and organised by Exhibitions & Trade Fairs. Visit the official APPEX website ↗

What sponsorship packages does MTA offer for APPEX 2027?

MTA offers one flat-rate Expo Interview Package for APPEX 2027 — one package, everything included, no add-ons. Early bird: $3,900 + GST (standard $4,900 + GST). Inclusions: podcast interview at your stand, dedicated YouTube video, post-show LinkedIn promotion, and content you own forever. Book 90+ days out for a bonus pre-show promotion. Strictly limited slots — first in, first served. Contact us at [email protected].

What audience does Manufacturing Tech Australia reach?

Manufacturing Tech Australia reaches 25,000+ manufacturing professionals across Australia and 10+ countries, with 82% of the audience based in Australia. The audience includes operations managers, plant managers, engineers, production leads and business owners — the exact decision-maker profile attending APPEX 2027. Episodes are published on Spotify, Apple Podcasts, YouTube, Amazon Music and iHeartRadio, as well as reaching the MTA email subscriber list and LinkedIn following.

Did MTA cover APPEX 2024?

Yes — Manufacturing Tech Australia covered APPEX 2024 at MCEC Melbourne, recording five show-floor interviews: Trimatt Systems (on-demand printing), Foodmach (factory automation and connectivity), Matthews (IDS Net manufacturing line integration), SICK Sensors (Industry 4.0 adoption) and Insignia (high-speed laser printing and scanning). View the full APPEX 2024 playlist ↗

Who hosts Manufacturing Tech Australia?

Manufacturing Tech Australia is co-hosted by Shane Williams (Virtual CTO, author of ClustERPuck) and Paul Mason (CEO of Robotics Australia Group, manufacturing consultant). The show launched in 2023 and covers automation, robotics, ERP, Industry 4.0 and digital transformation for Australian manufacturers across 80+ episodes.

🎙 Expo Interview Package — APPEX 2027

Secure your slot at APPEX 2027

Slots are strictly limited and allocated in order of booking. Submit your details and Paul will be in touch within one business day to confirm availability and lock in your rate.

  • Early bird $3,900 + GST (standard $4,900)
  • Interview at your stand — 30 min, we handle everything
  • Podcast, YouTube & LinkedIn promotion included
  • Content assets you own forever
  • Book 90+ days out → bonus pre-show promotion

Get in touch: [email protected]

We'll be in touch within one business day. No spam, ever.

Enquiry received!

Paul will be in touch within one business day to discuss your APPEX 2027 sponsorship options.